Visual communication in retailing. Retailers’ communication with their customers is not always through mass media such … Visual communication in retailingRead more
Program pemasaran hubungan (relationship marketing)
Program pemasaran hubungan (relationship marketing). Pemasaran hubungan didasarkan pada asumsi bahwa account-account penting perlu perhatian terpusat … Program pemasaran hubungan (relationship marketing)Read more
Materi perencanaan strategi negosiasi
Materi perencanaan strategi negosiasi. Negosiasi mencakup mempersiapkan rencana strategis sebelum dimulainya negosiasi dan mengambil keputusan taktis … Materi perencanaan strategi negosiasiRead more
Membangun suara sales executives yang enak didengar
Membangun suara sales executives yang enak didengar. Suara yang enak didengar dapat membantu menciptakan suasana presentasi … Membangun suara sales executives yang enak didengarRead more
Keterampilan berbicara secara efektif sales executives
Keterampilan berbicara secara efektif sales executives. Kata-kata adalah alat utama untuk berbicara secara efektif. Semakin banyak … Keterampilan berbicara secara efektif sales executivesRead more
Physical distribution in marketing
Physical distribution in marketing. The distribution of goods is distinguished between channels for transferring ownership of … Physical distribution in marketingRead more
Types of Wholesalers. Broadly speaking
Types of Wholesalers. Broadly speaking, wholesalers can be grouped into three categories, namely merchant wholesalers, brokers … Types of Wholesalers. Broadly speakingRead more
Understanding visual merchandising
Understanding visual merchandising. Visual merchandising is a combination of elements of store environment design, merchandise presentation, … Understanding visual merchandisingRead more
Alternative retailer pricing
Alternative retailer pricing. Each retailer offers a wide variety of prices, ranging from cheap to very … Alternative retailer pricingRead more
Products or services sold retailing in the market
Products or services sold retailing in the market. Based on these criteria, retailing can be divided … Products or services sold retailing in the marketRead more
Retailing sale of goods and services
Retailing sale of goods and services. Retailing is all activities of selling goods and services directly … Retailing sale of goods and servicesRead more
Definition of marketing distribution
Definition of marketing distribution, Broadly speaking, distribution can be interpreted as a marketing activity that seeks … Definition of marketing distributionRead more
The basis for determining the selling price
The basis for determining the selling price. In general, there are two main factors that need … The basis for determining the selling priceRead more
Selling price setting method
Selling price setting method. Broadly speaking, pricing methods can be grouped into four main categories, namely … Selling price setting methodRead more
Special Adjustments to Prices
Special Adjustments to Prices. Special adjustments to list prices consist of discounts, allowances and geographical adjustments. … Special Adjustments to PricesRead more
The purpose of setting the selling price
The purpose of setting the selling price. In setting price objectives, producers must link it with … The purpose of setting the selling priceRead more
Effect of price on consumer preferences
Effect of price on consumer preferences. More or less the information obtained by consumers affects the … Effect of price on consumer preferencesRead more