Definition of marketing communications. Modern marketing requires more than just developing a good product, offering it … Definition of marketing communicationsRead more
Direct marketing menurut ahli
Direct marketing menurut ahli. Bila personal selling berupaya mendekati pembeli, iklan berupaya memberitahu dan mempengaruhi pelanggan, … Direct marketing menurut ahliRead more
Strategi public relations
Strategi public relations. Public relations merupakan upaya komunikasi menyeluruh dari suatu perusahaan untuk mempengaruhi persepsi, opini, … Strategi public relationsRead more
Teknik promosi penjualan
Teknik promosi penjualan. Promosi penjualan adalah bentuk persuasi langsung melalui penggunaan berbagai insentif yang dapat diatur … Teknik promosi penjualanRead more
Metode Mass selling periklanan
Metode Mass selling periklanan. Merupakan pendekatan yang menggunakan media komunikasi untuk menyampaikan informasi kepada khalayak ramai … Metode Mass selling periklananRead more
Visual communication in retailing
Visual communication in retailing. Retailers’ communication with their customers is not always through mass media such … Visual communication in retailingRead more
Program pemasaran hubungan (relationship marketing)
Program pemasaran hubungan (relationship marketing). Pemasaran hubungan didasarkan pada asumsi bahwa account-account penting perlu perhatian terpusat … Program pemasaran hubungan (relationship marketing)Read more
Materi perencanaan strategi negosiasi
Materi perencanaan strategi negosiasi. Negosiasi mencakup mempersiapkan rencana strategis sebelum dimulainya negosiasi dan mengambil keputusan taktis … Materi perencanaan strategi negosiasiRead more
Membangun suara sales executives yang enak didengar
Membangun suara sales executives yang enak didengar. Suara yang enak didengar dapat membantu menciptakan suasana presentasi … Membangun suara sales executives yang enak didengarRead more
Keterampilan berbicara secara efektif sales executives
Keterampilan berbicara secara efektif sales executives. Kata-kata adalah alat utama untuk berbicara secara efektif. Semakin banyak … Keterampilan berbicara secara efektif sales executivesRead more
Physical distribution in marketing
Physical distribution in marketing. The distribution of goods is distinguished between channels for transferring ownership of … Physical distribution in marketingRead more
Types of Wholesalers. Broadly speaking
Types of Wholesalers. Broadly speaking, wholesalers can be grouped into three categories, namely merchant wholesalers, brokers … Types of Wholesalers. Broadly speakingRead more
Understanding visual merchandising
Understanding visual merchandising. Visual merchandising is a combination of elements of store environment design, merchandise presentation, … Understanding visual merchandisingRead more
Alternative retailer pricing
Alternative retailer pricing. Each retailer offers a wide variety of prices, ranging from cheap to very … Alternative retailer pricingRead more
Products or services sold retailing in the market
Products or services sold retailing in the market. Based on these criteria, retailing can be divided … Products or services sold retailing in the marketRead more
Retailing sale of goods and services
Retailing sale of goods and services. Retailing is all activities of selling goods and services directly … Retailing sale of goods and servicesRead more
Definition of marketing distribution
Definition of marketing distribution, Broadly speaking, distribution can be interpreted as a marketing activity that seeks … Definition of marketing distributionRead more