Economy
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Direct marketing according to experts
Direct marketing according to experts. If personal selling seeks to approach buyers, advertising seeks to inform and influence customers, sales promotion seeks to encourage purchases,…
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Public relations strategy
public relations strategy. Public relations is a comprehensive communication effort by a company to influence the perceptions, opinions, beliefs, and attitudes of various groups toward…
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Sales promotion techniques
Sales promotion techniques. Sales promotion is a form of direct persuasion through the use of various incentives that can be arranged to stimulate immediate product…
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Mass selling method of advertising
Mass selling method of advertising. It is an approach that uses communication media to convey information to the general public at one time. This method…
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Relationship marketing program
Relationship marketing program. Relationship marketing is based on the assumption that important accounts need constant and focused attention. Salespeople working with important customers must do…
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Negotiation strategy planning material
Negotiation strategy planning material. Negotiations include preparing a strategic plan before the start of negotiations and taking good tactical decisions during the negotiation session. The…
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Skills to listen effectively to sales executives
Skills to listen effectively to sales executives. For any Sales Executive speaking to a potential buyer, listening carefully is a non-negotiable obligation. If they don’t…
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Why confidence is essential in sales
Why confidence is essential in sales. Sales Executives of any class sometimes cannot avoid feeling afraid or worried about getting unpleasant treatment from potential buyers.…
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Characteristics of a good sales person
Characteristics of a good sales person. A convincing personality causes others to trust the person concerned and can accept his suggestions with confidence. Convincing personality…
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The role of superior personality in sales presentations
The role of superior personality in sales presentations. Superior personality is one of the keys to the success of each employee in building a career.…
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