Good communication structure. The effectiveness of a message depends on its structure and content. Hovland’s research … Good communication structureRead more
Economy
A view of the marketing communications process
A view of the marketing communications process. Too often marketing communications focus solely on addressing gaps … A view of the marketing communications processRead more
Determine the promotional mix
Determine the promotional mix. The company must distribute the total promotion budget across five promotional tools … Determine the promotional mixRead more
Determine the total promotion budget
Determine the total promotion budget. One of the most difficult marketing decisions facing companies is how … Determine the total promotion budgetRead more
Selecting Marketing Communication Channels
Selecting Marketing Communication Channels. The communicator must choose an efficient communication channel to convey the message. … Selecting Marketing Communication ChannelsRead more
Business message material
Business message material. The communicator must develop a strong format for the message. In print advertising, … Business message materialRead more
Develop effective marketing communications
Develop effective marketing communications. The following will discuss the eight steps in developing an effective total … Develop effective marketing communicationsRead more
Strategies for designing messages in marketing communications
Strategies for designing messages in marketing communications. After determining the desired response from the audience, the … Strategies for designing messages in marketing communicationsRead more
Definition of marketing communications
Definition of marketing communications. Modern marketing requires more than just developing a good product, offering it … Definition of marketing communicationsRead more
Visual communication in retailing
Visual communication in retailing. Retailers’ communication with their customers is not always through mass media such … Visual communication in retailingRead more
Physical distribution in marketing
Physical distribution in marketing. The distribution of goods is distinguished between channels for transferring ownership of … Physical distribution in marketingRead more
Types of Wholesalers. Broadly speaking
Types of Wholesalers. Broadly speaking, wholesalers can be grouped into three categories, namely merchant wholesalers, brokers … Types of Wholesalers. Broadly speakingRead more
Understanding visual merchandising
Understanding visual merchandising. Visual merchandising is a combination of elements of store environment design, merchandise presentation, … Understanding visual merchandisingRead more
Alternative retailer pricing
Alternative retailer pricing. Each retailer offers a wide variety of prices, ranging from cheap to very … Alternative retailer pricingRead more
Products or services sold retailing in the market
Products or services sold retailing in the market. Based on these criteria, retailing can be divided … Products or services sold retailing in the marketRead more