Determine the promotional mix. The company must distribute the total promotion budget across five promotional tools … Determine the promotional mixRead more
Economy
Determine the total promotion budget
Determine the total promotion budget. One of the most difficult marketing decisions facing companies is how … Determine the total promotion budgetRead more
Selecting Marketing Communication Channels
Selecting Marketing Communication Channels. The communicator must choose an efficient communication channel to convey the message. … Selecting Marketing Communication ChannelsRead more
Business message material
Business message material. The communicator must develop a strong format for the message. In print advertising, … Business message materialRead more
Develop effective marketing communications
Develop effective marketing communications. The following will discuss the eight steps in developing an effective total … Develop effective marketing communicationsRead more
Strategies for designing messages in marketing communications
Strategies for designing messages in marketing communications. After determining the desired response from the audience, the … Strategies for designing messages in marketing communicationsRead more
Definition of marketing communications
Definition of marketing communications. Modern marketing requires more than just developing a good product, offering it … Definition of marketing communicationsRead more
Visual communication in retailing
Visual communication in retailing. Retailers’ communication with their customers is not always through mass media such … Visual communication in retailingRead more
Physical distribution in marketing
Physical distribution in marketing. The distribution of goods is distinguished between channels for transferring ownership of … Physical distribution in marketingRead more
Types of Wholesalers. Broadly speaking
Types of Wholesalers. Broadly speaking, wholesalers can be grouped into three categories, namely merchant wholesalers, brokers … Types of Wholesalers. Broadly speakingRead more
Understanding visual merchandising
Understanding visual merchandising. Visual merchandising is a combination of elements of store environment design, merchandise presentation, … Understanding visual merchandisingRead more
Alternative retailer pricing
Alternative retailer pricing. Each retailer offers a wide variety of prices, ranging from cheap to very … Alternative retailer pricingRead more
Products or services sold retailing in the market
Products or services sold retailing in the market. Based on these criteria, retailing can be divided … Products or services sold retailing in the marketRead more
Retailing sale of goods and services
Retailing sale of goods and services. Retailing is all activities of selling goods and services directly … Retailing sale of goods and servicesRead more
Definition of marketing distribution
Definition of marketing distribution, Broadly speaking, distribution can be interpreted as a marketing activity that seeks … Definition of marketing distributionRead more
The basis for determining the selling price
The basis for determining the selling price. In general, there are two main factors that need … The basis for determining the selling priceRead more
Selling price setting method
Selling price setting method. Broadly speaking, pricing methods can be grouped into four main categories, namely … Selling price setting methodRead more